Identifies ad fraud within publisher and seller inventory by detecting invalid traffic generated through fraudulent means such as bots, malware, and click farms.
Uncovers instances where the partner has masked the true URL in favor of forging another. For example, a seller may declare xyz.com as the domain when in reality the true URL is detected as fakewebsite.com.
Measures the percentage of ad impressions that are in view (or played within a video) on end-users’ devices when ads are served.
Notifies when ads are displayed on sites that have unapproved content, such as adult or gambling related content, which can be damaging to a brand's image.
Separate from our pixel based solution, the IP Block List is the industry’s only real-time, self-updating, centralized list based on live input from the programmatic ecosystem. Updated hourly, the list contains over 4 million IP addresses suspected of generating fake traffic. This list benefits from our monitoring of over 90 billion Pixel Calls, 390 million unique users and 8.2 million sites each month. Protect your clients and partners against bots, automated scripts, non-human traffic, malware, and user-generated fraud.
Celine Hassan adknowledge
Nathan Mekuz AcuityAds
H. Yardeny Digital Moses
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240 Old Federal Highway, Suite #210, Hallandale Beach, FL 33009