Click Fraud Solution
Click fraud, which most often occurs in pay per click (PPC) environments, has gradually become a subject of controversy amongst many online advertisers. As the level of transparency in the online advertising space increases, it becomes more and more critical to identify and filter out any potential click fraud attempts, in a real-time environment.
Common practices employed by criminals who commit click fraud can include:
• Botnets & automated scripts designed to mimic human activity
• Hijacked click streams
• Human generated click fraud
Through the installation of our pixel based technology, you’ll gain visibility into which of your traffic partners are generating the best quality traffic, which will enable you to make better informed media buying decisions.