It seems as though it’s becoming more and more frequent that we hear about these massive data breaches where millions upon millions of people’s email address have been compromised… The typical response we see from this is an over abundance of headlines in the media warning the consumer. But let’s look at this from an Affiliate Marketing perspective. What is the motive for the breach in the first place? When hackers gain access to these email addresses their intent is not simply to send some spam emails. The type of spam they’ll send will likely be a phishing scheme where the emails will appear to come from, let’s say, the persons bank for example. They‘ll send an email and provide a link for the user to login to their account. They’ll entice them to login to their account to update personal info or to read an urgent message….
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