Top News in Tech: Apr ’23

Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” In certain cases, this involves exploring new routes to market and new revenue models. (Ronan Shields/Digiday)

Slow growth beats no growth. US digital ad revenue growth slowed in 2022 compared to 2021, when revenues skyrocketed 35.4% YOY as the economy roared back from the depths of the COVID-19 pandemic. (Hana Yoo/AdExchanger)

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers’ efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek. (Catherine Perloff/Adweek – Registration Required)

It’s hard to know how this bank mess will shake out for the ad industry. But there are clues of a correction that was a long time coming. What has transpired in the month after the collapse of Silicon Valley Bank has been a protracted reality check of sorts for entrepreneurs and CEOs in advertising. (Seb Joseph/Marty Swant/Digiday)

How A Minor Apple WebKit Tweak Can Send Ripples (Or Trigger Tsunamis) Across Marketing Tech

Last week, a small change to Apple’s on-device tech to patrol third-party data collectors sent some mobile and online advertising practitioners into a tizzy over the loss of another sliver of data transparency. (James Hercher/AdExchanger)

Looking to capitalize on local TV station groups’ streaming advertising businesses, Nielsen is starting up a local TV measurement service for OTT and streaming apps — content not available on a station’s over-the-air channels or through a station’s cable/pay TV connections. (Wayne Friedman/MediaPost)

The good news is the time consumers spend using media continues to grow in both the U.S. and worldwide. The bad news, according to the latest edition of an annual forecast released this morning by PQ Media, is the share of time they spending with ad-supported media continues to decline. (Joe Mandese/MediaPost)

The Trade Desk is undoubtedly in the middle of its “you either die a hero or live long enough to see yourself become the villain” phase of running an ads business. It’s not uncommon for successful companies to reach this point, where they are no longer viewed as the underdog but rather as a dominant force in their industry. (Seb Joseph/Digiday)

From painted three-story murals to cheeky subway ads, out-of-home campaigns have long resonated as a branding medium. But OOH has a long way to go to prove it can be a performance channel. (Anthony Vargas/AdExchanger)

Panelists at the IAB Public Policy & Legal Summit discussed how marketers can comply with a patchwork of state data privacy legislation in the absence of a federal solution. (Chris Kelly/Marketing Dive)

While there has been some shuffling among the top players over time the world’s largest sellers of advertising have increasingly consolidated the share of global ad spending with the top four now representing more than half the world’s ad spending, according to an analysis published Monday by long-time ad industry analyst Brian Wieser. (Joe Mandese/MediaPost)

For the last decade, advertisers have predicted the proverbial death of linear television — and thus linear television advertising — at the hands of everything from the digital video recorder, digital advertising and now, the rise of streaming and ad-supported video. (Kimeko McCoy/Digiday)