Top News in Tech: Mar ’24

U.S. District Judge Kevin Castel approved class-action lawsuit by advertisers alleging that the company holds a monopoly in the advertising market. (Laurie Sullivan/MediaPost)

It’s a tough time to be a chief technology officer in ad tech. They’re stuck between a rock and a hard place. (Seb Joseph/Digiday)

Two thousand twenty four has gotten off on an upward start, with U.S. ad spending rising 4.3% over January 2023, according to just-updated data from Guideline’s U.S. Ad Market Tracker. (Joe Mandese/MediaPost)

Media buyers and publishers yesterday packed the halls of New York’s The Times Center, where The Trade Desk laid out its vision for alternatives to third-party cookies. (Ronan Shields/Digiday)

The search giant went into greater detail about the “many misunderstandings and inaccuracies” it sees in the consortium’s assessment. (Peter Adams/Marketing Dive)

The tool, which is in beta, makes it easy for buyers to target across only high-quality publishers. (Catherine Perloff/Adweek – Registration Required)

Walmart’s highly anticipated acquisition of Vizio still awaits regulatory approval. In the meantime, the smart TV maker shared its Q4 earnings results with investors on Tuesday, but skipped an earnings call and guidance due to the pending deal. (Alyssa Boyle/AdExchanger)

With ID bridging, brands think they’re using solutions for a cookieless future, but cookies are still behind the targeting. (Catherine Perloff/Adweek – Registration Required)

Three months ago, PubMatic outlined its bounceback plan to capitalize on the return of ad spend after an anemic year-plus for the ad market. (Anthony Vargas/AdExchanger)

The ChatGPT maker is working on a web search product partially powered by Microsoft Bing. (Trishla Ostwal/Adweek)

Any advertising trade reporter will tell you that their inbox is clogged by a ceaseless daily parade of press releases and pitches trumpeting ad tech company partnerships. (Allison Schiff/AdExchanger)