How A Tariff Rule Aimed At China Could Affect U.S. Ad SpendingEnding a trade provision might undermine U.S. ad spending by China-founded retailers like Temu, but some say a pullback is unlikely while the battle for market share continues. (Katie Deighton/WSJ) |
Header Bidding Was Decimated, Top Trade Desk Exec Testifies at Google Trial“Open Bidding decimated header bidding,” Jed Dederick, chief revenue officer of The Trade Desk, told a courtroom in Virginia on Sept. 10 as he testified as a witness in US v. Google, the Department of Justice’s case that accuses Google of operating an advertising monopoly. (Catherine Perloff/Adweek) |
Google’s Ad Tech Business May Be Too Big To Sell—What Could Happen If It Loses Antitrust CaseGoogle Ad Manager, Display and Video 360 and other properties could be $95 billion ‘behemoth,’ trial exhibits show. (Garett Sloane/Ad Age) |
Publishers Feel Seen At The Google Ad Tech Antitrust TrialThe Google ad tech antitrust trial in Virginia has been a font of revelations about how Google benefited from its end-to-end position in programmatic advertising – and how publishers were harmed. (Anthony Vargas/AdExchanger) |
And Just Like That, Google Won’t Be Deprecating Cookies. What Now?The tech giant backs off plans to implement a huge shift in digital marketing that faced pushback from adland and regulators around the world. (Chris Kelly/Marketing Dive) |
Google Debuts ‘Confidential Matching,’ A Move To Quell Advertisers’ Concerns Around Data LeakageMany of the headlines surrounding Google center largely on how the biggest company in advertising will look following its latest battle with the U.S. government. (Ronan Shields/Digiday) |
Amazon Starts Testing Ads In Its Rufus ChatbotRufus, Amazon’s recently launched, shopping-focused chatbot, is getting ads soon. (Kyle Wiggers/TechCrunch) |
New DEI-Focused SSP Wants To Put More Money Into The Hands Of PublishersProgrammatic media buyers care about serving the needs of their advertiser clients. But there’s no reason they can’t also help publishers – especially diverse publishers – at the same time. (Victoria McNally/AdExchanger) |
HubSpot’s Latest Tech Launch Reveals Why Google Wanted ItHubSpot, once on Google’s list of possible acquisitions, announced updates Wednesday to its Marketing Hub and Content Hub platforms – combining its experience in automation, AI and video and making it easier to launch campaigns. (Laurie Sullivan/MediaPost) |
Roku Launches Its Own Self-Serve Ad PlatformOn Wednesday, Roku became the latest streaming company to unveil a self-serve ad platform. Roku Ads Manager, as it’s called, is part of Roku’s bid to reach new CTV buyer demand. (Alyssa Boyle/AdExchanger) |
