Fraudlogix in the News
Fraudsters Use Amazon’s Cloud to Create Fake Web Traffic
Amazon.com’s cloud computing service has become a popular conduit for fraudsters looking to create “bot” traffic and disseminate it over the Web, according to new research from advertising fraud detection firm Fraudlogix.
Marketers and Publishers Must Demand More Answers From Fraud Vendors
Transparency seems to be the mantra for ad fraud verification vendors and the value they’re bringing to the industry. However, marketers rarely ask for – and vendors rarely offer – information about why certain traffic is flagged as suspicious.
Online Fraudulent Traffic Increases 20% Leading Up To Holidays
The ad-verification company Fraudlogix published recent data showing an increase in fraudulent advertising traffic in the weeks leading up to Thanksgiving and the holiday shopping season.
15 Israeli Startups to Watch in 2016
A cybersecurity firm, Fraudlogix detects fraudulent website traffic, which can harm advertisers and publishers tremendously. The company protects online brands against risks associated with purchasing fraudulent traffic.
Microsoft and Google Browsers Had High Ad Fraud Rate, Study Claims
Ad fraud activity is highest on certain browsers made by Microsoft Corp. and Alphabet Inc.’s Google, according to research by ad fraud detection company FraudLogix.
Advertisers May Unknowingly Add To The Industry’s Fraud Problem
Transparency seems to be the mantra for ad fraud verification vendors and the value they’re bringing to the industry. However, marketers rarely ask for – and vendors rarely offer – information about why certain traffic is flagged as suspicious.
AdPlayer.Pro Announces Partnership with Fraudlogix
AdPlayer.Pro, a global provider of outstream video advertising solutions has announced a partnership with Fraudlogix, a company pioneering in ad fraud detection and prevention.
Fraudlogix Study Shows 3% Of Sources Cause 68% Of Ad Fraud
A new study by fraud detection company Fraudlogix finds that a majority of ad fraud is concentrated in a small percentage of sources within the real-time bidding (RTB) programmatic market.
Fraudlogix: Fraudulent Traffic Correlates With Lousy Conversion Rates From Human Traffic
According to research from Fraudlogix, sites with greater than 9% fraudulent traffic generated significantly lower conversion rates from their real human traffic, indicating a correlation between high fraud percentages on sites and poor quality traffic.
YouAppi Delivers the ‘Most Comprehensive’ Mobile Fraud Protection Suite, Powered by Fraudlogix
YouAppi, a leading mobile growth marketing platform for premium mobile brands, announced the availability of its holistic Fraud Protection suite, a new, standard feature of its 360 Degree Growth Marketing Platform.
Interview with Hagai Shechter, CEO, Fraudlogix
I’ve been working in the online space since the late 90s. Previously, I owned a company that sold digital products through affiliates and marketing partners and we were hit with online fraud. It turned out that some of our marketing partners were unscrupulous.
Programmatic Budgets Don’t Properly Account For Fraud
Sites that contain a hefty amount of fraudulent traffic, naturally, give advertisers little bang for the buck. But new research suggests that’s not just because of the fake traffic.
Fraudlogix IDs ‘Least Fraudulent’ Sites
There is a lot of focus on publishers who have high traffic rates, but whose traffic stems from bots or other non-human traffic. Fraudlogix has delved into the publishing world to find the websites that have the least fraudulent traffic – and this is what they found.
Fraudlogix Adds Viewability To Its Ad Verification Suite
Fraudlogix, an ad verification vendor that specializes in fraud detection products for supply-side platforms, ad exchanges, ad networks, and demand-side platforms, said it’s adding viewability measurement to its product suite.
Prediction Series 2019: Interview with Hagai Shechter, CEO, Fraudlogix
Looking into 2019, we plan to take further advantage of marketers’ increased awareness of the importance of campaign KPIs and acknowledgment that industry lip service around ad fraud doesn’t substitute for actually blocking invalid traffic
Fraudlogix Launches Register of Top Performers
Fraudlogix, a leading provider of traffic monitoring solutions, has compiled the Fraudlogix Register of Top Performers, a list of sites identified as having a low percentage of fake, non-human traffic.