Missouri takes the lead for highest over New York in Q1 2022. Alabama has the lowest percentage of bot and ad fraud traffic again this quarter according to new research from Fraudlogix, a trusted leader in digital ad fraud detection for over a decade. Other state percentages can be found in our series, Bot and Ad Fraud Stats. Data from this report includes over 35 billion ad impressions across all device types.
Each quarter, Fraudlogix provides research through global ad request monitoring across over 300 million URLs and Apps. To identify traffic originating from bots, scripts, and hijacked devices, Fraudlogix uses proprietary methodology developed to protect some of the largest platforms in AdTech and MarTech.
This report is part of ongoing research designed to enhance the global effort to stop bots and represents fraud percentages in digital advertising. Contact us for more information or to publish with permission.