There are two main types of app tracking methods: server-to-server (S2S) and client-side (device-based).
Server-to-Server (S2S) tracking involves sending data directly from the advertiser’s server to the affiliate network’s server, bypassing the user’s device. This method is considered more secure and reliable, as it eliminates the risk of data manipulation or loss due to device-related issues.
Client-side (device-based) tracking involves tracking the user’s interactions with the app on their device. This method is considered less secure and reliable, as it is susceptible to data loss or manipulation due to device-related issues such as jailbreaking or rooting.
When choosing between S2S and client-side tracking, it’s important to consider the level of security and reliability needed for a specific campaign. If security and reliability are a high priority, S2S tracking may be the better option. However, if the campaign is less sensitive to data loss or manipulation, client-side tracking may be sufficient.
In addition to choosing between S2S and client-side tracking, it’s important to consider the app’s technical requirements. Some apps may require additional tracking methods, such as deep linking or mobile app attribution tracking, to accurately track user interactions.
To protect against ad fraud, it’s important to choose a reliable and secure app tracking method. Server-to-Server (S2S) tracking is considered more secure and reliable, as it eliminates the risk of data manipulation or loss due to device-related issues. Additionally, using advanced fraud detection and prevention tools can help detect and prevent ad fraud in real-time.
Ultimately, the best app tracking method will depend on the specific needs and requirements of the campaign. As an experienced affiliate marketer, it’s important to understand the benefits and limitations of different app tracking methods and choose the best option for each campaign.
