by Fraudlogix | Oct 16, 2019 | Programmatic & RTB
App install fraud has plagued the mobile performance marketing world since its inception – fraudsters follow the money so it’s no surprise that when marketing dollars began to pour into the mobile app ecosystem, fraud quickly followed. And like other digital channels,...
by Fraudlogix | Sep 4, 2019 | Ad Fraud
Data breaches seem to be making headlines on a daily basis lately. The recent Equifax and Capital One hacks alone exposed the personal, financial, and contact information of more than 250 million Americans. Thousands of gigabytes of personal data are now exposed to...
by Fraudlogix | Jul 12, 2019 | Affiliate Fraud
For an experienced marketer, finding an affiliate partner to work with isn’t the difficult part, it’s finding the right partner. This is because the longer you’ve worked in affiliate marketing the higher chance there is of getting burned by false...
by Fraudlogix | Jul 10, 2019 | Affiliate Fraud
Affiliate marketing is a pretty straight forward process: an advertiser (i.e., merchant) pays an affiliate marketer (i.e., a publisher) to promote a product or service and pays out a commission for every conversion the affiliate generates. Also referred to as...
by Fraudlogix | May 13, 2019 | Affiliate Fraud
Monetary loses are the number-one thing that comes to mind when thinking of affiliate fraud, after all, there’s a lot of money on the line here. A report by the IAB shows that one-third of organizations are spending 10-plus percent of their online marketing...
