by Fraudlogix | Jun 17, 2024 | Ad Fraud and Bots
Oracle Shares Hit Record High On AI-Fueled Cloud Growth Oracle Corp. reported better-than-expected bookings and announced partnership deals with tech rivals, giving a boost to Chairman Larry Ellison’s effort to redefine the software maker as a major competitor in the...
by Fraudlogix | May 19, 2024 | Ad Fraud and Bots
MRC Releases Invalid Traffic Update, Includes Property-Level Reporting MRC has issued updated guidelines for detecting and filtering IVT in digital advertising. These guidelines aim to improve the accuracy and transparency of identifying fraudulent traffic, benefiting...
by Fraudlogix | May 15, 2024 | Ad Fraud and Bots
Ad scams, commonly called ad fraud, have emerged as a significant threat to businesses everywhere. These scams generate illegitimate or fraudulent ad interactions, wasting ad budgets and skewing metrics. Though difficult to calculate exactly, the estimated cost of...
by Fraudlogix | Apr 17, 2024 | Newsletter
How To Avoid Failing At Affiliate Marketing In 2024? The iGaming industry has had to focus on a number of changes in the area of affiliate marketing – as a result of regulatory and advertising changes. (Wladimir P./European Gaming) The US TikTok Ban: Potential...
by Fraudlogix | Mar 5, 2024 | Newsletter
Google Faces New Allegations Over U.S. Ad-Exchange Monopoly U.S. District Judge Kevin Castel approved class-action lawsuit by advertisers alleging that the company holds a monopoly in the advertising market. (Laurie Sullivan/MediaPost) Ad Tech’s Multi Million-Dollar...
