by Fraudlogix | Feb 6, 2023 | Affiliate Fraud
Acquisition fraud in affiliate marketing has become a growing concern for many businesses in the industry. It involves fraudulent sales made through the use of stolen credit card numbers. This type of fraud can result in major losses for both the brand and the...
by Fraudlogix | Feb 6, 2023 | Affiliate Fraud
Performance marketing is an advertising model that rewards marketers for achieving specific performance-based goals such as a sale, lead, or click. However, this model is susceptible to fraud, where advertisers or affiliates make fraudulent claims for...
by Fraudlogix | Feb 3, 2023 | Ad Fraud
IP masking and botnets are two methods that are commonly used in ad fraud. While the end result is the same, fraudulent clicks that waste marketers’ money, they are two distinct ad fraud methods that need to be combated separately. IP Masking IP masking refers...
by Fraudlogix | Feb 3, 2023 | Click Fraud
Click fraud is a widespread issue in digital advertising, with estimates suggesting it costs advertisers billions of dollars annually. For almost as long as there have been pay-per-clicks (PPC), there has been click fraud, costing every business’s marketing...
by Fraudlogix | Feb 3, 2023 | Click Fraud
Click fraud is a growing concern for affiliate marketers, as it can result in significant financial losses and damage to the reputation of their brand. According to recent estimates, click fraud costs advertisers billions per year. Click fraud occurs when a person,...
