by Fraudlogix | Feb 6, 2023 | Affiliate / Performance
Performance marketing is an advertising model that rewards marketers for achieving specific performance-based goals such as a sale, lead, or click. However, this model is susceptible to fraud, where advertisers or affiliates make fraudulent claims for...
by Fraudlogix | Feb 3, 2023 | Affiliate / Performance
IP masking and botnets are two methods that are commonly used in ad fraud. While the end result is the same, fraudulent clicks that waste marketers’ money, they are two distinct ad fraud methods that need to be combated separately. IP Masking IP masking refers...
by Fraudlogix | Feb 3, 2023 | Affiliate / Performance
Click fraud is a widespread issue in digital advertising, with estimates suggesting it costs advertisers billions of dollars annually. For almost as long as there have been pay-per-clicks (PPC), there has been click fraud, costing every business’s marketing...
by Fraudlogix | Feb 3, 2023 | Affiliate / Performance
Click fraud is a growing concern for affiliate marketers, as it can result in significant financial losses and damage to the reputation of their brand. According to recent estimates, click fraud costs advertisers billions per year. Click fraud occurs when a person,...
by Fraudlogix | Feb 3, 2023 | Affiliate / Performance
Lead generation is a crucial component of any affiliate marketing strategy, but it can also be a prime target for fraudsters. To protect your business and your reputation, it is important to be aware of the most common lead generation fraud schemes. Here are the top...
