by Fraudlogix | Jan 27, 2023 | Bots & IVT
In the world of digital advertising, hit inflation and hit shaving are two common practices that can skew the data used to measure the effectiveness of ad campaigns. Both practices can result in inaccurate metrics and harm the bottom line for advertisers. Hit...
by Fraudlogix | Jan 27, 2023 | Ad Fraud
Ad injection and ad stacking are two common methods used in ad fraud, where fraudulent actors manipulate online advertising to make money through deceitful means. Ad injection is the process of adding unwanted or unauthorized ads to a website without the knowledge or...
by Fraudlogix | Jan 27, 2023 | Ad Fraud
Digital ad fraud comes in many forms, harming marketers and consumers alike. Scammers use pixel and cookie stuffing to exploit weaknesses in a platform and manipulate the results to enrich themselves and squander the business’s resources. Knowing the differences...
by Fraudlogix | Jan 27, 2023 | Ad Fraud
Have you ever wondered how ad fraudsters can evade detection and carry out their schemes? One way they can do this is through residential proxies and IP (Internet Protocol) masking. A residential proxy is a type of proxy server that uses a real IP address from a...
by Fraudlogix | Jan 26, 2023 | IP Risk Scoring
The utilization of proxies has become increasingly prevalent in online activity. Proxies function as intermediaries between a user’s device and the internet and can be used for several reasons, including hiding a user’ s true location and increasing...
