by Fraudlogix | Feb 6, 2023 | Affiliate Fraud
Lead fraud is a growing issue in the world of affiliate marketing, costing companies billions of dollars in lost revenue each year. The cost-per-lead (CPL) advertising model, which is commonly used in lead generation, is particularly vulnerable to manipulation by...
by Fraudlogix | Feb 6, 2023 | Affiliate Fraud
App Install Fraud (also known as cost-per-install fraud) is a growing concern in the world of affiliate marketing. This type of fraud is when fraudulent app installs are purchased in order to manipulate app store rankings and increase app visibility. It’s a...
by Fraudlogix | Feb 6, 2023 | Affiliate Fraud
Acquisition fraud in affiliate marketing has become a growing concern for many businesses in the industry. It involves fraudulent sales made through the use of stolen credit card numbers. This type of fraud can result in major losses for both the brand and the...
by Fraudlogix | Feb 6, 2023 | Affiliate Fraud
Performance marketing is an advertising model that rewards marketers for achieving specific performance-based goals such as a sale, lead, or click. However, this model is susceptible to fraud, where advertisers or affiliates make fraudulent claims for...
by Fraudlogix | Feb 3, 2023 | Ad Fraud
IP masking and botnets are two methods that are commonly used in ad fraud. While the end result is the same, fraudulent clicks that waste marketers’ money, they are two distinct ad fraud methods that need to be combated separately. IP Masking IP masking refers...
