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7 Essential Features to Look for in Fraud Protection for In-App Delivery 

by Fraudlogix | Jan 27, 2023 | Ad Fraud

In-app delivery has become an essential part of the mobile app ecosystem, allowing users to purchase goods and services directly through their mobile devices. However, as with any online transaction, in-app delivery is vulnerable to fraud. Therefore, it is crucial to...

What is Hit Inflation and Hit Shaving in Digital Advertising? 

by Fraudlogix | Jan 27, 2023 | Bots & IVT

In the world of digital advertising, hit inflation and hit shaving are two common practices that can skew the data used to measure the effectiveness of ad campaigns. Both practices can result in inaccurate metrics and harm the bottom line for advertisers. Hit...

Ad Fraud 101: Understanding Ad Injection and Ad Stacking 

by Fraudlogix | Jan 27, 2023 | Ad Fraud

Ad injection and ad stacking are two common methods used in ad fraud, where fraudulent actors manipulate online advertising to make money through deceitful means. Ad injection is the process of adding unwanted or unauthorized ads to a website without the knowledge or...

Pixel Stuffing & Cookie Stuffing: What They Are & How It’s Done

by Fraudlogix | Jan 27, 2023 | Ad Fraud

Digital ad fraud comes in many forms, harming marketers and consumers alike. Scammers use pixel and cookie stuffing to exploit weaknesses in a platform and manipulate the results to enrich themselves and squander the business’s resources. Knowing the differences...

Ad Fraud 101: Understanding the Role of Residential Proxies and IP Masking 

by Fraudlogix | Jan 27, 2023 | Ad Fraud

Have you ever wondered how ad fraudsters can evade detection and carry out their schemes? One way they can do this is through residential proxies and IP (Internet Protocol) masking. A residential proxy is a type of proxy server that uses a real IP address from a...
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