by Fraudlogix | Jan 26, 2023 | Programmatic & RTB
As the digital advertising industry continues to grow, so does the threat of ad fraud. Ad fraud refers to any malicious activity that artificially inflates ad impressions, clicks, or conversions to generate revenue for the fraudster. This not only results in financial...
by Fraudlogix | Jan 26, 2023 | Bots & IVT
Advertising on digital platforms can be a great way to reach a large and engaged audience, but it can also be costly. One of the biggest expenses for advertisers is the “ad tech tax,” which refers to the fees and charges that are added to the cost of...
by Fraudlogix | Jan 26, 2023 | Ad Fraud
In the current economic climate, many companies are looking for ways to cut costs to stay competitive. One area that is often targeted for cost-cutting measures is advertising. However, advertisers should be careful not to cut corners when it comes to ad fraud, bot...
by Fraudlogix | Jan 26, 2023 | Ad Fraud
In today’s digital landscape, ad fraud, viewability, and brand safety are major concerns for brands of all sizes. However, it’s not a secret that large brands have a big competitive advantage over small brands due to their advertising budgets. This can...
by Fraudlogix | Jan 26, 2023 | Bots & IVT
In the digital advertising industry, one of the biggest challenges is dealing with fraudulent traffic. Unfortunately, bots are often used to generate fake clicks and views, which can skew campaign metrics and make it difficult for advertisers to accurately measure the...