by Fraudlogix | Jan 26, 2023 | Ad Fraud
In today’s digital landscape, ad fraud, viewability, and brand safety are major concerns for brands of all sizes. However, it’s not a secret that large brands have a big competitive advantage over small brands due to their advertising budgets. This can...
by Fraudlogix | Jan 26, 2023 | Bots & IVT
In the digital advertising industry, one of the biggest challenges is dealing with fraudulent traffic. Unfortunately, bots are often used to generate fake clicks and views, which can skew campaign metrics and make it difficult for advertisers to accurately measure the...
by Fraudlogix | Jan 24, 2023 | Ad Fraud and Bots
Una parte de administrar un sitio web o una aplicación es manejar el tráfico de bots y utilizar herramientas para mantener a los bots maliciosos alejados, como una lista de bloqueo de IP. ¿Pero, qué significa eso y cómo se utiliza de manera efectiva? El tráfico de...
by Fraudlogix | Jan 24, 2023 | Ad Fraud and Bots
Ein Teil des Betriebs einer Website oder einer App ist die Verwaltung von Bot-Verkehr und die Verwendung von Werkzeugen, um bösartige Bots abzuwehren, wie einer IP-Blockliste. Aber was bedeutet das und wie verwendet man sie effektiv? Bot-Verkehr ist Verkehr, der von...
by Fraudlogix | Dec 1, 2022 | Ad Fraud Statistics
Initial results for Q4, 2022 reveal mobile programmatic ad fraud by country, as measured by Fraudlogix. The percentage of mobile ad fraud impressions is listed next to each country below: USA 31%, Brazil 15%, Mexico 18%, Japan 36%, Colombia 25%, Vietnam 24%, Peru 32%,...
