Protecting Your Brand and Finances: How to Detect and Prevent Ad Fraud in Programmatic Traffic 

by Fraudlogix | Jan 26, 2023 | Programmatic & RTB

As the digital advertising industry continues to grow, so does the threat of ad fraud. Ad fraud refers to any malicious activity that artificially inflates ad impressions, clicks, or conversions to generate revenue for the fraudster. This not only results in financial...

Reducing the Ad Tech Tax: How Free Ad Fraud, Bot, and Viewability Solutions Can Improve Your ROI 

by Fraudlogix | Jan 26, 2023 | Bots & IVT

Advertising on digital platforms can be a great way to reach a large and engaged audience, but it can also be costly. One of the biggest expenses for advertisers is the “ad tech tax,” which refers to the fees and charges that are added to the cost of...

Protecting Your ROI: How to Avoid Ad Fraud and Bot Traffic in a Cost-Cutting Economy 

by Fraudlogix | Jan 26, 2023 | Ad Fraud

In the current economic climate, many companies are looking for ways to cut costs to stay competitive. One area that is often targeted for cost-cutting measures is advertising. However, advertisers should be careful not to cut corners when it comes to ad fraud, bot...

Leveling the Playing Field: How Small and Medium-Sized Businesses Can Compete with Large Brands in Digital Advertising with Free Solutions for Ad Fraud, Viewability, and Brand Safety

by Fraudlogix | Jan 26, 2023 | Ad Fraud

In today’s digital landscape, ad fraud, viewability, and brand safety are major concerns for brands of all sizes. However, it’s not a secret that large brands have a big competitive advantage over small brands due to their advertising budgets. This can...

Combatting Fraudulent Traffic: How Blocking Bots and Reporting Separately Can Improve Ad Campaigns and Attract More Affiliates

by Fraudlogix | Jan 26, 2023 | Bots & IVT

In the digital advertising industry, one of the biggest challenges is dealing with fraudulent traffic. Unfortunately, bots are often used to generate fake clicks and views, which can skew campaign metrics and make it difficult for advertisers to accurately measure the...