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Exploring the Vulnerabilities in the Video Ad Serving Template (VAST) Standard and How to Combat Ad Fraud 

by Fraudlogix | Jan 27, 2023 | Ad Fraud

The Video Ad Serving Template (VAST) standard is a widely used protocol for serving video ads on the internet. It provides a common format for ad servers and video players to communicate, allowing for the seamless delivery of video ads. However, as with any...

7 Essential Features to Look for in Fraud Protection for In-App Delivery 

by Fraudlogix | Jan 27, 2023 | Ad Fraud

In-app delivery has become an essential part of the mobile app ecosystem, allowing users to purchase goods and services directly through their mobile devices. However, as with any online transaction, in-app delivery is vulnerable to fraud. Therefore, it is crucial to...

What is Hit Inflation and Hit Shaving in Digital Advertising? 

by Fraudlogix | Jan 27, 2023 | Bots & IVT

In the world of digital advertising, hit inflation and hit shaving are two common practices that can skew the data used to measure the effectiveness of ad campaigns. Both practices can result in inaccurate metrics and harm the bottom line for advertisers. Hit...

Ad Fraud 101: Understanding Ad Injection and Ad Stacking 

by Fraudlogix | Jan 27, 2023 | Ad Fraud

Ad injection and ad stacking are two common methods used in ad fraud, where fraudulent actors manipulate online advertising to make money through deceitful means. Ad injection is the process of adding unwanted or unauthorized ads to a website without the knowledge or...

Pixel Stuffing & Cookie Stuffing: What They Are & How It’s Done

by Fraudlogix | Jan 27, 2023 | Ad Fraud

Digital ad fraud comes in many forms, harming marketers and consumers alike. Scammers use pixel and cookie stuffing to exploit weaknesses in a platform and manipulate the results to enrich themselves and squander the business’s resources. Knowing the differences...
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