by Fraudlogix | Mar 29, 2022 | Ad Fraud and Bots
Bad bots – you don’t want to deal with them. You don’t want them to slow your growth, and you don’t want bad bots on your platform. You probably wonder how to keep them away. Advertising on platforms across the internet has become a way to grow an audience and...
by Fraudlogix | Mar 23, 2022 | Ad Fraud and Bots
Bots – and we’re talking about the malicious sort – are never good. Unlike the helpful web-crawlers that keep sites visible or the on-site bots that chat with customers and keep pages interactive, fraudulent bots exist only to harm your company’s bottom line. Whether...
by Fraudlogix | Mar 22, 2022 | Ad Fraud and Bots
Ad Fraud is on the rise. Last year alone, a cybercrime report found that bot-driven fraud was up 41% in the first two quarters of 2021. In Q4, bots and ad fraud made up almost 16% of ad impressions according to new research from Fraudlogix. Bot fraud hits e-commerce...
by Fraudlogix | Mar 1, 2022 | Ad Fraud and Bots
Websites and apps receive two types of traffic requests: those from humans and those from bots. Bots are automatic processes that interact with websites, apps, and APIs. Good bots perform tasks and add value to a user’s experience, like a chatbot that asks if...
by Fraudlogix | Feb 24, 2022 | Ad Fraud and Bots
Before you launch a new marketing campaign, there are a few things you should ask yourself: What are your goals? How much of your revenue are you going to spend on marketing? How much of your marketing spend are you willing to lose to bots? Let’s take a look at that...
