by Fraudlogix | Nov 19, 2024 | Programmatic & RTB
Real-Time Bidding (RTB) is a programmatic auction used by advertisers and publishers to find the best price for an ad impression upon page loading. For publishers, this allows them to offer the impression to a wider array of advertisers and for advertisers, this...
by Fraudlogix | Sep 20, 2024 | Newsletter
How A Tariff Rule Aimed At China Could Affect U.S. Ad Spending Ending a trade provision might undermine U.S. ad spending by China-founded retailers like Temu, but some say a pullback is unlikely while the battle for market share continues. (Katie Deighton/WSJ) Header...
by Fraudlogix | Jun 17, 2024 | Newsletter
Oracle Shares Hit Record High On AI-Fueled Cloud Growth Oracle Corp. reported better-than-expected bookings and announced partnership deals with tech rivals, giving a boost to Chairman Larry Ellison’s effort to redefine the software maker as a major competitor in the...
by Fraudlogix | May 19, 2024 | Newsletter
MRC Releases Invalid Traffic Update, Includes Property-Level Reporting MRC has issued updated guidelines for detecting and filtering IVT in digital advertising. These guidelines aim to improve the accuracy and transparency of identifying fraudulent traffic, benefiting...
by Fraudlogix | May 15, 2024 | Ad Fraud
Ad scams, commonly called ad fraud, have emerged as a significant threat to businesses everywhere. These scams generate illegitimate or fraudulent ad interactions, wasting ad budgets and skewing metrics. Though difficult to calculate exactly, the estimated cost of...
