by Fraudlogix | May 19, 2024 | Newsletter
MRC Releases Invalid Traffic Update, Includes Property-Level Reporting MRC has issued updated guidelines for detecting and filtering IVT in digital advertising. These guidelines aim to improve the accuracy and transparency of identifying fraudulent traffic, benefiting...
by Fraudlogix | May 15, 2024 | Ad Fraud
Ad scams, commonly called ad fraud, have emerged as a significant threat to businesses everywhere. These scams generate illegitimate or fraudulent ad interactions, wasting ad budgets and skewing metrics. Though difficult to calculate exactly, the estimated cost of...
by Fraudlogix | Apr 17, 2024 | Newsletter
How To Avoid Failing At Affiliate Marketing In 2024? The iGaming industry has had to focus on a number of changes in the area of affiliate marketing – as a result of regulatory and advertising changes. (Wladimir P./European Gaming) The US TikTok Ban: Potential...
by Fraudlogix | Mar 5, 2024 | Newsletter
Google Faces New Allegations Over U.S. Ad-Exchange Monopoly U.S. District Judge Kevin Castel approved class-action lawsuit by advertisers alleging that the company holds a monopoly in the advertising market. (Laurie Sullivan/MediaPost) Ad Tech’s Multi Million-Dollar...
by Fraudlogix | Feb 8, 2024 | Newsletter
Overheard At IAB ALM 2024 The IAB’s flagship Annual Leadership Meeting is typically where the trade body outlines its key priorities for the year ahead; a reflection of the challenges unsettling the constituents of the $600 billion online advertising industry. (Ronan...
