by Fraudlogix | Jun 21, 2025 | Newsletter
Roku/Amazon Ad Deal: Streaming Powerhouses Join Forces In what the companies say gives brands access to the “largest authenticated CTV footprint in the U.S.,” Roku and Amazon Ads have announced a major premium streaming ad-inventory integration exclusively through the...
by Fraudlogix | Apr 18, 2025 | Newsletter
Judge Rules Against Google In Ad Tech Antitrust Case Google has been found guilty of antitrust violations in two of the three alleged markets, following a long-awaited ruling in its ad tech antitrust battle with the Justice Department. (Ronan Shields and Marty...
by Fraudlogix | Jan 10, 2025 | Newsletter
How Publishers Are Strategizing For A Second Trump Administration: Softer News And More Social Media When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover his second term, ranging from a...
by Fraudlogix | Nov 19, 2024 | Programmatic & RTB
Real-Time Bidding (RTB) is a programmatic auction used by advertisers and publishers to find the best price for an ad impression upon page loading. For publishers, this allows them to offer the impression to a wider array of advertisers and for advertisers, this...
by Fraudlogix | Sep 20, 2024 | Newsletter
How A Tariff Rule Aimed At China Could Affect U.S. Ad Spending Ending a trade provision might undermine U.S. ad spending by China-founded retailers like Temu, but some say a pullback is unlikely while the battle for market share continues. (Katie Deighton/WSJ) Header...
