by Fraudlogix | Apr 14, 2023 | Newsletter
SSPs Break With The Past As Push Comes To Shove In Ad Tech Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” In certain cases, this involves exploring...
by Fraudlogix | Mar 1, 2023 | Affiliate Fraud
Lead generation fraud typically involves automated tools that interact with campaigns and websites to generate leads using fake or stolen user data, impacting your marketing funnel. Lead generation is a crucial part of any affiliate marketing campaign. However, the...
by Fraudlogix | Mar 1, 2023 | Bots & IVT
Email marketing is a popular and cost-effective way for businesses to connect with potential customers and generate leads. However, there are concerns about the effectiveness of email marketing campaigns in generating leads, as well as the potential for fraud through...
by Fraudlogix | Mar 1, 2023 | Programmatic & RTB
Lead generation is an essential part of modern marketing, allowing businesses to capture potential customers and convert them into actual sales. However, lead generation fraud has become a significant problem for companies, affecting their revenue, reputation, and...
by Fraudlogix | Mar 1, 2023 | Affiliate Fraud
Affiliate marketing is a powerful tool to expand reach and drive conversions. However, as with any marketing strategy, there are risks. One of the biggest risks in affiliate marketing is lead fraud. Fake leads negatively impact your business in ways that directly...
