by user | Feb 24, 2020 | Ad Fraud
Your brand means a lot to you. You’ve worked hard to build it up, and you’re still working to help it shine and get the recognition it deserves. Dynamic online advertising strategies are carefully crafted ad campaigns that are helping you to do just that. Reaching the...
by user | Feb 18, 2020 | Affiliate Fraud, Featured Posts
When it comes to your affiliate campaigns, you probably consider how engaging they are. You’ll pay attention to how dynamic and on-brand they are. You’ll be excited for how profitable they can be. But there’s one more thing you should think of when you’re preparing...
by user | Feb 5, 2020 | Affiliate Fraud
Affiliate marketing can be a great way to advertise your business, generate more website traffic, and gain new customers. The affiliate marketing industry is growing steadily, and hard-working affiliates can help you see the business growth you’re looking for. That...
by user | Jul 16, 2019 | Programmatic & RTB
Marketing spend for mobile app installs was estimated to be over $7 billion in 2018. And similar to other online marketing channels, fraud follows the money — Tune estimated app-install fraud cost marketers nearly $2 billion in 2017. So how does app install work, and...
by user | Jul 6, 2019 | Programmatic & RTB
At this very moment, tens of millions of online auctions for ad impressions are happening all over the web. These auctions take milliseconds to complete, happening in real-time as the page loads so the user sees the right ad in the right spot. Real-time bidding (RTB)...