by Fraudlogix | May 15, 2024 | Ad Fraud
Ad scams, commonly called ad fraud, have emerged as a significant threat to businesses everywhere. These scams generate illegitimate or fraudulent ad interactions, wasting ad budgets and skewing metrics. Though difficult to calculate exactly, the estimated cost of...
by Fraudlogix | Feb 3, 2023 | Ad Fraud
IP masking and botnets are two methods that are commonly used in ad fraud. While the end result is the same, fraudulent clicks that waste marketers’ money, they are two distinct ad fraud methods that need to be combated separately. IP Masking IP masking refers...
by Fraudlogix | Feb 3, 2023 | Ad Fraud
Lead generation is a crucial component of any affiliate marketing strategy, but it can also be a prime target for fraudsters. To protect your business and your reputation, it is important to be aware of the most common lead generation fraud schemes. Here are the top...
by Fraudlogix | Feb 3, 2023 | Ad Fraud
Online advertising has become a crucial aspect of modern businesses, allowing companies to reach a vast audience and promote their products or services. However, with the rise of digital advertising comes the problem of ad fraud. Ad fraud is a deceptive tactic used by...
by Fraudlogix | Feb 3, 2023 | Ad Fraud
Ad fraud is a growing issue in the digital advertising industry, estimated to cost advertisers billions worldwide. One way fraudsters carry out ad fraud is by using outdated browser versions and their corresponding user agents. An outdated browser version is one that...
by Fraudlogix | Jan 27, 2023 | Ad Fraud
The Video Ad Serving Template (VAST) standard is a widely used protocol for serving video ads on the internet. It provides a common format for ad servers and video players to communicate, allowing for the seamless delivery of video ads. However, as with any...
