by seo user | Nov 19, 2024 | Ad Fraud and Bots
Real-Time Bidding (RTB) is a programmatic auction used by advertisers and publishers to find the best price for an ad impression upon page loading. For publishers, this allows them to offer the impression to a wider array of advertisers and for advertisers, this...
by Fraudlogix | May 15, 2024 | Ad Fraud and Bots
Ad scams, commonly called ad fraud, have emerged as a significant threat to businesses everywhere. These scams generate illegitimate or fraudulent ad interactions, wasting ad budgets and skewing metrics. Though difficult to calculate exactly, the estimated cost of...
by Fraudlogix | Feb 6, 2023 | Ad Fraud and Bots
In the online advertising world, click fraud and bad traffic can have a major impact on the success of a digital marketing campaign. To ensure that your ad budget is being spent effectively, it’s crucial to detect and reject fake clicks and bad traffic. This not...
by Fraudlogix | Feb 3, 2023 | Ad Fraud and Bots
Programmatic advertising is revolutionizing the way digital advertising is bought and sold. By using automated technology, programmatic advertising allows advertisers to reach their target audiences more efficiently and effectively, delivering the right message to the...
by Fraudlogix | Feb 3, 2023 | Ad Fraud and Bots
Programmatic advertising is revolutionizing the way digital advertising is bought and sold. By using automated technology, programmatic advertising allows advertisers to reach their target audiences more efficiently and effectively, delivering the right message to the...
by Fraudlogix | Feb 3, 2023 | Ad Fraud and Bots
Online advertising has become a crucial aspect of modern businesses, allowing companies to reach a vast audience and promote their products or services. However, with the rise of digital advertising comes the problem of ad fraud. Ad fraud is a deceptive tactic used by...
