by Fraudlogix | Jan 27, 2023 | Ad Fraud and Bots
Pixel stuffing and cookie stuffing are two techniques used in digital advertising that are designed to increase the revenue generated by an ad campaign. While these two methods may seem similar, they are actually quite different. In this blog post, we will take a...
by Fraudlogix | Jan 27, 2023 | Ad Fraud and Bots
Have you ever wondered how ad fraudsters can evade detection and carry out their schemes? One way they can do this is through residential proxies and IP (Internet Protocol) masking. A residential proxy is a type of proxy server that uses a real IP address from a...
by Fraudlogix | Jan 26, 2023 | Ad Fraud and Bots
The utilization of proxies has become increasingly prevalent in online activity. Proxies function as intermediaries between a user’s device and the internet and can be used for several reasons, including hiding a user’ s true location and increasing...
by Fraudlogix | Jan 26, 2023 | Ad Fraud and Bots
Fraudulent activity in the digital advertising industry is a constant concern for marketers and advertisers. One type of fraud that is becoming increasingly prevalent is the use of geo mismatches, which can indicate that the location of the user does not match the...
by Fraudlogix | Jan 26, 2023 | Ad Fraud and Bots
A user agent is any software application that facilitates an interaction between a user and a network service, such as the Internet. The software acts as an “agent” on behalf of the user to request access, retrieve data, and render it from a connected...
by Fraudlogix | Jan 26, 2023 | Ad Fraud and Bots
Ad fraud is a major concern for digital marketers as it can drain advertising budgets and skew data analytics. However, there are several techniques and tips that can be used to detect and prevent ad fraud without the need for expensive tools or software. Use a...
