by Fraudlogix | Jan 26, 2023 | Ad Fraud and Bots
As the digital advertising industry continues to grow, so does the threat of ad fraud. Ad fraud refers to any malicious activity that artificially inflates ad impressions, clicks, or conversions to generate revenue for the fraudster. This not only results in financial...
by Fraudlogix | Jan 26, 2023 | Ad Fraud and Bots
Advertising on digital platforms can be a great way to reach a large and engaged audience, but it can also be costly. One of the biggest expenses for advertisers is the “ad tech tax,” which refers to the fees and charges that are added to the cost of...
by Fraudlogix | Jan 26, 2023 | Ad Fraud and Bots
In the current economic climate, many companies are looking for ways to cut costs to stay competitive. One area that is often targeted for cost-cutting measures is advertising. However, advertisers should be careful not to cut corners when it comes to ad fraud, bot...
by Fraudlogix | Jan 26, 2023 | Ad Fraud and Bots
In today’s digital landscape, ad fraud, viewability, and brand safety are major concerns for brands of all sizes. However, it’s not a secret that large brands have a big competitive advantage over small brands due to their advertising budgets. This can...
by Fraudlogix | Jan 24, 2023 | Ad Fraud and Bots
Una parte de administrar un sitio web o una aplicación es manejar el tráfico de bots y utilizar herramientas para mantener a los bots maliciosos alejados, como una lista de bloqueo de IP. ¿Pero, qué significa eso y cómo se utiliza de manera efectiva? El tráfico de...
by Fraudlogix | Jan 24, 2023 | Ad Fraud and Bots
Ein Teil des Betriebs einer Website oder einer App ist die Verwaltung von Bot-Verkehr und die Verwendung von Werkzeugen, um bösartige Bots abzuwehren, wie einer IP-Blockliste. Aber was bedeutet das und wie verwendet man sie effektiv? Bot-Verkehr ist Verkehr, der von...
