by Fraudlogix | Jan 26, 2023 | Ad Fraud
In today’s digital landscape, ad fraud, viewability, and brand safety are major concerns for brands of all sizes. However, it’s not a secret that large brands have a big competitive advantage over small brands due to their advertising budgets. This can...
by Fraudlogix | Apr 27, 2022 | Ad Fraud
Advertising, these days, is about more than just reaching the right audience – preventing ad fraud is a necessary precaution that should be part of any ad campaign. That’s because ad fraud is a booming business in itself. Opportunistic marketers may resort to...
by Fraudlogix | Mar 22, 2022 | Ad Fraud
Ad Fraud is on the rise. Last year alone, a cybercrime report found that bot-driven fraud was up 41% in the first two quarters of 2021. In Q4, bots and ad fraud made up almost 16% of ad impressions according to new research from Fraudlogix. Bot fraud hits e-commerce...
by Fraudlogix | Jan 10, 2022 | Ad Fraud
According to Statista, the estimated cost of digital ad fraud worldwide was 35 billion in 2018. Not concerned yet? What if we told you, it’s expected the cost would triple by 2023 to 100 billion? If you’re worried now, you rightfully should be as fraudsters are...
by Fraudlogix | Sep 2, 2020 | Ad Fraud
Advertisers are unknowingly wasting 11.5% of their budgets by serving ads to users with ad blockers installed. A recent study by Fraudlogix uncovered that advertisers unknowingly waste an average of 11.5% of their budgets (desktop) and 3% (mobile) serving ads to users...
by user | Mar 2, 2020 | Ad Fraud
You don’t want anything less than the best for your business. The best ad campaigns, the best online advertising methods, the best ways to grow your customer base and the best partnership with affiliates you can trust. If your goal is to succeed, you shouldn’t settle...
