by Fraudlogix | Mar 1, 2023 | Bots & IVT
Email marketing is a popular and cost-effective way for businesses to connect with potential customers and generate leads. However, there are concerns about the effectiveness of email marketing campaigns in generating leads, as well as the potential for fraud through...
by Fraudlogix | Jan 27, 2023 | Bots & IVT
In the world of digital advertising, hit inflation and hit shaving are two common practices that can skew the data used to measure the effectiveness of ad campaigns. Both practices can result in inaccurate metrics and harm the bottom line for advertisers. Hit...
by Fraudlogix | Jan 26, 2023 | Bots & IVT
Advertising on digital platforms can be a great way to reach a large and engaged audience, but it can also be costly. One of the biggest expenses for advertisers is the “ad tech tax,” which refers to the fees and charges that are added to the cost of...
by Fraudlogix | Jan 26, 2023 | Bots & IVT
In the digital advertising industry, one of the biggest challenges is dealing with fraudulent traffic. Unfortunately, bots are often used to generate fake clicks and views, which can skew campaign metrics and make it difficult for advertisers to accurately measure the...
by Fraudlogix | Jun 7, 2022 | Bots & IVT
IP Lookup Tool GET RESULTS It’s estimated that bots comprise 5% to 15% of all social media accounts. That means at least 1 in 20 or possibly more than 1 in 6 “people” you interact with on social media may be bots – but how can you tell? The...
by Fraudlogix | Jun 6, 2022 | Bots & IVT
One of the biggest problems with many digital marketing efforts is that they’re out of sync with the intended goals. Perhaps, the statistics you built your digital advertising strategy upon were misleading or outdated, but somehow and somewhere, your goals...
