4 Steps Platforms Can Take to Prevent Bots

4 Steps Platforms Can Take to Prevent Bots

Bad bots – you don’t want to deal with them. You don’t want them to slow your growth, and you don’t want bad bots on your platform. You probably wonder how to keep them away. Advertising on platforms across the internet has become a way to grow an audience and...
Bots: What They Are and How To Stop Them

Bots: What They Are and How To Stop Them

Websites and apps receive two types of traffic requests: those from humans and those from bots. Bots are automatic processes that interact with websites, apps, and APIs. Good bots perform tasks and add value to a user’s experience, like a chatbot that asks if...
What is Marketing Fraud? A Guide to Stopping Bots

What is Marketing Fraud? A Guide to Stopping Bots

Before you launch a new marketing campaign, there are a few things you should ask yourself:  What are your goals? How much of your revenue are you going to spend on marketing? How much of your marketing spend are you willing to lose to bots?  Let’s take a look at that...