by Fraudlogix | Sep 20, 2024 | Newsletter
How A Tariff Rule Aimed At China Could Affect U.S. Ad Spending Ending a trade provision might undermine U.S. ad spending by China-founded retailers like Temu, but some say a pullback is unlikely while the battle for market share continues. (Katie Deighton/WSJ) Header...
by Fraudlogix | Jun 17, 2024 | Newsletter
Oracle Shares Hit Record High On AI-Fueled Cloud Growth Oracle Corp. reported better-than-expected bookings and announced partnership deals with tech rivals, giving a boost to Chairman Larry Ellison’s effort to redefine the software maker as a major competitor in the...
by Fraudlogix | May 19, 2024 | Newsletter
MRC Releases Invalid Traffic Update, Includes Property-Level Reporting MRC has issued updated guidelines for detecting and filtering IVT in digital advertising. These guidelines aim to improve the accuracy and transparency of identifying fraudulent traffic, benefiting...
by Fraudlogix | Apr 17, 2024 | Newsletter
How To Avoid Failing At Affiliate Marketing In 2024? The iGaming industry has had to focus on a number of changes in the area of affiliate marketing – as a result of regulatory and advertising changes. (Wladimir P./European Gaming) The US TikTok Ban: Potential...
by Fraudlogix | Mar 5, 2024 | Newsletter
Google Faces New Allegations Over U.S. Ad-Exchange Monopoly U.S. District Judge Kevin Castel approved class-action lawsuit by advertisers alleging that the company holds a monopoly in the advertising market. (Laurie Sullivan/MediaPost) Ad Tech’s Multi Million-Dollar...
by Fraudlogix | Feb 8, 2024 | Newsletter
Overheard At IAB ALM 2024 The IAB’s flagship Annual Leadership Meeting is typically where the trade body outlines its key priorities for the year ahead; a reflection of the challenges unsettling the constituents of the $600 billion online advertising industry. (Ronan...
