by seo user | Nov 19, 2024 | Programmatic & RTB
Real-Time Bidding (RTB) is a programmatic auction used by advertisers and publishers to find the best price for an ad impression upon page loading. For publishers, this allows them to offer the impression to a wider array of advertisers and for advertisers, this...
by Fraudlogix | Mar 1, 2023 | Programmatic & RTB
Lead generation is an essential part of modern marketing, allowing businesses to capture potential customers and convert them into actual sales. However, lead generation fraud has become a significant problem for companies, affecting their revenue, reputation, and...
by Fraudlogix | Feb 6, 2023 | Programmatic & RTB
The rise of mobile devices and the increasing popularity of mobile apps has created a vast and lucrative market for affiliate marketers. However, this success has also attracted a new type of threat to the industry – app install fraud. App install fraud refers to the...
by Fraudlogix | Feb 3, 2023 | Programmatic & RTB
Programmatic advertising is revolutionizing the way digital advertising is bought and sold. By using automated technology, programmatic advertising allows advertisers to reach their target audiences more efficiently and effectively, delivering the right message to the...
by Fraudlogix | Feb 3, 2023 | Programmatic & RTB
Programmatic advertising is revolutionizing the way digital advertising is bought and sold. By using automated technology, programmatic advertising allows advertisers to reach their target audiences more efficiently and effectively, delivering the right message to the...
by Fraudlogix | Jan 27, 2023 | Programmatic & RTB
Mobile app spoofing is a growing concern in the world of technology. It refers to the practice of creating fake versions of legitimate apps and distributing them through various means, such as third-party app stores or online marketplaces. These fake apps often look...
