by Fraudlogix | Jan 26, 2023 | Programmatic & RTB
As the digital advertising industry continues to grow, so does the threat of ad fraud. Ad fraud refers to any malicious activity that artificially inflates ad impressions, clicks, or conversions to generate revenue for the fraudster. This not only results in financial...
by Fraudlogix | Oct 16, 2019 | Programmatic & RTB
App install fraud has plagued the mobile performance marketing world since its inception – fraudsters follow the money so it’s no surprise that when marketing dollars began to pour into the mobile app ecosystem, fraud quickly followed. And like other digital channels,...
by user | Jul 16, 2019 | Programmatic & RTB
Marketing spend for mobile app installs was estimated to be over $7 billion in 2018. And similar to other online marketing channels, fraud follows the money — Tune estimated app-install fraud cost marketers nearly $2 billion in 2017. So how does app install work, and...
by user | Jul 6, 2019 | Programmatic & RTB
At this very moment, tens of millions of online auctions for ad impressions are happening all over the web. These auctions take milliseconds to complete, happening in real-time as the page loads so the user sees the right ad in the right spot. Real-time bidding (RTB)...
