Advertising on digital platforms can be a great way to reach a large and engaged audience, but it can also be costly. One of the biggest expenses for advertisers is the “ad tech tax,” which refers to the fees and charges that are added to the cost of advertising due to the use of various ad technology solutions. However, by accessing free ad fraud, bot and viewability solutions, advertisers can significantly reduce the ad tech tax and get more bang for their buck.
Ad fraud is a major problem in the digital advertising industry, and it is estimated that advertisers lose billions of dollars each year due to fraudulent activity. Ad fraud can take many forms, such as bots artificially inflating ad impressions and clicks, or fraudulent traffic being generated from data centers. By accessing free ad fraud detection and prevention solutions, advertisers can reduce their ad tech tax by eliminating the need to pay for expensive third-party solutions.
Bot traffic is another major problem for advertisers, as it can artificially inflate ad impressions and clicks, and lead to poor performance for their campaigns. By accessing free bot detection and prevention solutions, advertisers can reduce their ad tech tax by eliminating the need to pay for expensive third-party solutions.
Viewability is a measure of how much of an ad is seen by a user, and it is an important metric for determining its effectiveness. By accessing free viewability solutions, advertisers can reduce their ad tech tax by eliminating the need to pay for expensive third-party solutions.
Accessing free ad fraud, bot and viewability solutions can significantly reduce the ad tech tax for advertisers and help them get more bang for their buck. Advertisers should explore these free solutions as they can help them identify and eliminate fraudulent traffic, bot traffic and improve their ad viewability. This in turn can help them optimize their ad spend and improve their ROI. It is important to note that some free solutions may not have the same level of features and performance as paid solutions. Therefore, it is important to evaluate the solution based on their specific needs before deciding.
