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When Donald Trump becomes president later this month, some news publishers will have updated tactics and strategies in place to cover his second term, ranging from a focus on softer news stories to more social media monitoring and engagement. (Sara Guaglion/Digiday) |
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As the calendar rolls over to zero, adtech execs share their hopes and dreams for the industry in the year ahead. (Lucinda Southern/Adweek) |
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As the new year begins, expect CTV growth to continue blasting along with a vengeance. (Victoria McNally/AdExchanger) |
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Following double digit-monthly expansions in the third quarter of 2024, the U.S. ad market decelerated to a modest 0.8% increase in November, following a 1.4% gain in October. (Joe Mandese/MediaPost) |
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Every December, the industry churns out breathless predictions about what’s next in media and advertising. Spoiler alert: most of it won’t happen. (Seb Joseph/Digiday) |
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With global ad spending set to surpass $1 trillion, marketers must navigate myriad challenges — including an uncertain regulatory landscape — with finesse. (Peter Adams, Chris Kelly, Jessica Deyo, and Sara Karlovitch/Marketing Dive) |
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Several new ad networks joined the bevy of existing (and growing) retail media networks last year with new terminology to match: financial media networks, travel media networks and, as of just last month, the (allegedly) first real estate media network (Re/Max). (Kristina Monllos/Digiday) |
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The Consumer Electronics Show may be “the event that folks love to hate,” as IAB CEO David Cohen put it to AdExchanger – but it’s still the place to be at the start of every new year. (Victoria McNally/AdExchanger) |
