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MRC has issued updated guidelines for detecting and filtering IVT in digital advertising. These guidelines aim to improve the accuracy and transparency of identifying fraudulent traffic, benefiting advertisers and the industry. (Joe Mandese/MediaDailyNews) |
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The importance of cutting ad buys that do not meet campaign objectives. Highlighting the need for advertisers to focus on quality over quantity in programmatic advertising, emphasizing the impact of strategic ad placements on campaign success. (Joe Mandese/Mediapost) |
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The article urges marketers to shift from vanity metrics to meaningful collaboration with publishers for better advertising outcomes and a healthier ecosystem. (Anthony Vargas/Adexchanger) |
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M&A experts speculate on potential tech giants to acquire TikTok, with Microsoft, Google, Amazon, Apple, and Facebook topping the list. The article explores the strategic fit and motivations behind these companies’ interest. (Trishla Ostwal/Adweek – Subscription required) |
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