Our Fraud Data.
Your Protection.

How A Tariff Rule Aimed At China Could Affect U.S. Ad Spending Ending a trade provision might undermine U.S. ad spending by China-founded retailers like Temu, but some say a pullback is unlikely while the battle for market share continues. (Katie Deighton/WSJ) Header...

Oracle Shares Hit Record High On AI-Fueled Cloud Growth Oracle Corp. reported better-than-expected bookings and announced partnership deals with tech rivals, giving a boost to Chairman Larry Ellison’s effort to redefine the software maker as a major competitor in the...

MRC Releases Invalid Traffic Update, Includes Property-Level Reporting MRC has issued updated guidelines for detecting and filtering IVT in digital advertising. These guidelines aim to improve the accuracy and transparency of identifying fraudulent traffic, benefiting...

How To Avoid Failing At Affiliate Marketing In 2024? The iGaming industry has had to focus on a number of changes in the area of affiliate marketing –  as a result of regulatory and advertising changes. (Wladimir P./European Gaming) The US TikTok Ban: Potential...

Google Faces New Allegations Over U.S. Ad-Exchange Monopoly U.S. District Judge Kevin Castel approved class-action lawsuit by advertisers alleging that the company holds a monopoly in the advertising market. (Laurie Sullivan/MediaPost) Ad Tech’s Multi Million-Dollar...

Overheard At IAB ALM 2024 The IAB’s flagship Annual Leadership Meeting is typically where the trade body outlines its key priorities for the year ahead; a reflection of the challenges unsettling the constituents of the $600 billion online advertising industry. (Ronan...

ANA: Just 36% Of Programmatic Spend Reaches Consumers Due To ‘Cost Waterfall’ Working with trusted sellers, optimizing supply-side partnerships and mastering log-level data could save marketers tens of billions of dollars, the trade group said. (Peter Adams/Marketing...

Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser feature called Tracking Protection. (Allison Schiff/AdExchanger)...

23andMe Wants To Make CTV Part Of Its DNA The holidays are for family. And for 23andMe, the hope is that all the time spent with family will get people thinking about how genetics influence health. (Anthony Vargas/AdExchanger) IBM Suspends Ads On X After Corporate Ads...