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Global Ad Fraud %

Global Ad Fraud %

Bots and ad fraud made up 17% of global ad impressions in Q2, 2022. An increase of 1.1 percentage points over Q1. Fraudlogix is a cybersecurity company building bot and ad fraud solutions since 2010. We prevent bots in all environments, including CTV, In-App, mobile,...

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Ad Fraud on WiFi Connected Devices

Ad Fraud on WiFi Connected Devices

Bots and ad fraud made up 12% of ad impressions on wi-fi connected devices in Q2, 2022. A decrease of 3.1 percentage points over Q1. Fraudlogix is a cybersecurity company building bot and ad fraud solutions since 2010. We prevent bots in all environments, including...

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4 Steps Platforms Can Take to Prevent Bots

4 Steps Platforms Can Take to Prevent Bots

Bad bots – you don’t want to deal with them. You don’t want them to slow your growth, and you don’t want bad bots on your platform. You probably wonder how to keep them away. Advertising on platforms across the internet has become a way to grow an audience and...

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Bots: What They Are and How To Stop Them

Bots: What They Are and How To Stop Them

Websites and apps receive two types of traffic requests: those from humans and those from bots. Bots are automatic processes that interact with websites, apps, and APIs. Good bots perform tasks and add value to a user's experience, like a chatbot that asks if you need...

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What is Marketing Fraud? A Guide to Stopping Bots

What is Marketing Fraud? A Guide to Stopping Bots

Before you launch a new marketing campaign, there are a few things you should ask yourself:  What are your goals? How much of your revenue are you going to spend on marketing? How much of your marketing spend are you willing to lose to bots?  Let’s take a look at that...

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How To Use a Bot IP Blocklist

How To Use a Bot IP Blocklist

What's an IP blocklist and why is it essential to running your network, platform, website or app? An IP blocklist is a security measure put in place to prevent access to a network system from specific IP addresses that are known or suspected to be associated with...

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Ad Fraud % by Country 9

Ad Fraud % by Country 9

Singapore and Sri Lanka have the highest and lowest percent bot and ad fraud in this group of countries in Asia. Over 36 billion ad impressions were examined by Fraudlogix, a trusted leader in digital ad fraud detection for over a decade. Data from this report...

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