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Ad Fraud % by OS
Windows operating system has the highest percentage of bot and ad fraud traffic according to new research from Fraudlogix, a trusted leader in digital ad fraud detection for over a decade. Data from this report includes over 42 billion ad impressions across all device...
Ad Fraud % by Device Type
Desktop continues to see the highest bots and ad fraud percentage at 22.2% in Q2, 2022. Mobile traffic follows at 13.3%, roughly nine percentage points lower than desktop. Fraudlogix is a cybersecurity company building bot and ad fraud solutions since 2010. We prevent...
How To Detect Ad Fraud
According to Statista, the estimated cost of digital ad fraud worldwide was 35 billion in 2018. Not concerned yet? What if we told you, it’s expected the cost would triple by 2023 to 100 billion? If you’re worried now, you rightfully should be as fraudsters are...
Fraudlogix Review – AcquityAds Testimonial
We offer the Fraudlogix data as an integral part of our platform. Thousands of customers on our platform reap the benefits of it and ultimately see improved ROI. The Fraudlogix data provides us with global insight on a massive scale and is a significant enhancement to...
Fraudlogix Review – TUNE Testimonial
Fraudlogix has been great for us. As a marketing technology that powers some of the largest partner marketing programs in the world, it's incredibly important for us to help our clients vet the quality and provenance of the traffic they're getting. Incorporating...
Ad Blockers are Not Perfect — When They Fail, Advertisers Pay the Price
Advertisers are unknowingly wasting 11.5% of their budgets by serving ads to users with ad blockers installed. A recent study by Fraudlogix uncovered that advertisers unknowingly waste an average of 11.5% of their budgets (desktop) and 3% (mobile) serving ads to users...
Third-Party Cookies are Crumbling! How To Protect Your Digital Ad Campaigns from New Fraud Threats
Changes are coming to Google Chrome and other desktop and mobile browsers. The third-party cookies that have been ubiquitous on the most popular browsers will become a thing of the past. With Google announcing its plan to phase out third-party cookies shortly, digital...
Protect Your Affiliate Program with Advanced Pattern Fraud Detection
Website traffic. If you’re a business owner or marketing manager, you’ve probably spent a lot of time thinking about it. You know you need traffic, and that getting more of it is always a priority. You know that all traffic isn’t equal -- you want high-quality...
How To Block Fraudulent Affiliate Actions and High-Risk Traffic at the Click Level
There are more ways than ever to market your business online. Exciting advertising strategies, which can send more converting traffic from interested future customers to a website, are being used by businesses and brands of all sizes. Each new advertising channel you...
Why You Need the Best Online Advertising Fraud Detection
You don’t want anything less than the best for your business. The best ad campaigns, the best online advertising methods, the best ways to grow your customer base and the best partnership with affiliates you can trust. If your goal is to succeed, you shouldn’t settle...
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