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Protect Your Brand from Bots, Malware, Human Generated Fraud, and Domain Masking
Your brand means a lot to you. You’ve worked hard to build it up, and you’re still working to help it shine and get the recognition it deserves. Dynamic online advertising strategies are carefully crafted ad campaigns that are helping you to do just that. Reaching the...
Safeguard Your Affiliate Campaigns to Prevent Fraudulent IP Addresses
When it comes to your affiliate campaigns, you probably consider how engaging they are. You’ll pay attention to how dynamic and on-brand they are. You’ll be excited for how profitable they can be. But there’s one more thing you should think of when you’re preparing...
How To Detect Ad Fraud in the Affiliate Marketing Industry
Affiliate marketing can be a great way to advertise your business, generate more website traffic, and gain new customers. The affiliate marketing industry is growing steadily, and hard-working affiliates can help you see the business growth you’re looking for. That...
Beyond the install: Five in-app activities that should raise red flags
App install fraud has plagued the mobile performance marketing world since its inception – fraudsters follow the money so it’s no surprise that when marketing dollars began to pour into the mobile app ecosystem, fraud quickly followed. And like other digital channels,...
Link between data breaches and affiliate fraud
Data breaches seem to be making headlines on a daily basis lately. The recent Equifax and Capital One hacks alone exposed the personal, financial, and contact information of more than 250 million Americans. Thousands of gigabytes of personal data are now exposed to the dark reaches of the internet. So what becomes of stolen data? Here’s how some affiliate schemes play out with the use of hacked data.
What is Mobile App Install Fraud?
Marketing spend for mobile app installs was estimated to be over $7 billion in 2018. And similar to other online marketing channels, fraud follows the money — Tune estimated app-install fraud cost marketers nearly $2 billion in 2017. So how does app install work, and...
10 Things to Look for When Vetting Affiliate Partners
Fraudulent affiliate actions (i.e., fake clicks, leads, installs, and sales) can be detrimental to a marketing budget and clawing back paid commissions can be nearly impossible. Preventing fraud from entering into your environment and campaigns is a much easier route....
How Does Fraud Affect the Affiliate Marketing Industry?
Affiliate marketing is a pretty straight forward process: an advertiser (i.e., merchant) pays an affiliate marketer (i.e., a publisher) to promote a product or service and pays out a commission for every conversion the affiliate generates. Also referred to as...
Why Marketers Should Care About Real-time Bidding
Real-time bidding might be pretty challenging to understand for the young advertisers looking to pursue a career in programmatic advertising. Since this "job of the future" requires software to buy ads, there are a lot of "technicalities" to be studied here. Real-time...
What is Affiliate Fraud?
Affiliate fraud is a type of advertising fraud that involves any false or corrupt activity executed to collect commissions from an affiliate marketing program fraudulently. It's estimated that 2% of all affiliate transactions are attributed to fraud. Unfortunately,...
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