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Top News in Tech: Nov ’23
23andMe Wants To Make CTV Part Of Its DNA The holidays are for family. And for 23andMe, the hope is that all the time spent with family will get people thinking about how genetics influence health. (Anthony Vargas/AdExchanger) IBM Suspends Ads On X After Corporate Ads...
Top News in Tech: Oct ’23
Yahoo’s DSP Is Cutting Out SSPs, But Only For The Top 10% Of Publishers Amid a push for supply-path optimization (SPO), demand-side platforms are going directly to publishers and, in many cases, cutting out supply-side platforms in the process. (Anthony...
Top News in Tech: Sep ’23
Apple’s Expanding Ad Ambitions: A Closer Look At Its Journey Toward A Comprehensive Ad Tech Stack After the hype of Apple’s ‘Wonderlust’ event last week, where it unveiled the updated models of its iPhone and Watch Series, many of the reviews centered on one word:...
5 Effective Ways to Detect Mobile App Fraud in Affiliate Marketing
Mobile app fraud is a growing concern for affiliate marketers. Fraudulent activities can undermine the effectiveness of your campaigns and waste your advertising spend, so it's important to know how to detect and prevent them. In this post, we'll discuss some of the...
Top News in Tech: Apr ’23
SSPs Break With The Past As Push Comes To Shove In Ad Tech Competition in ad tech is ratcheting up, especially among supply-side platforms as leading lights in the sector jostle for differentiation, or even just “stickiness.” In certain cases, this involves exploring...
Lead Gen Fraud Trends: How to Identify, Prevent, and Protect Your Business
Lead generation fraud typically involves automated tools that interact with campaigns and websites to generate leads using fake or stolen user data, impacting your marketing funnel. Lead generation is a crucial part of any affiliate marketing campaign. However, the...
Exploring the Effectiveness of Email Marketing Campaigns and the Risks of Fraudulent Email Addresses and Bots
Email marketing is a popular and cost-effective way for businesses to connect with potential customers and generate leads. However, there are concerns about the effectiveness of email marketing campaigns in generating leads, as well as the potential for fraud through...
How Businesses Can Protect Themselves Against Lead Generation Fraud in International Markets
Lead generation is an essential part of modern marketing, allowing businesses to capture potential customers and convert them into actual sales. However, lead generation fraud has become a significant problem for companies, affecting their revenue, reputation, and...
How To Spot Fake Leads For Affiliate Marketing
Affiliate marketing is a powerful tool to expand reach and drive conversions. However, as with any marketing strategy, there are risks. One of the biggest risks in affiliate marketing is lead fraud. Fake leads negatively impact your business in ways that directly...
The Role of Customer Segmentation in Optimizing Lead Generation and Reducing Fraud in Affiliate Marketing
Affiliate marketing is an effective way for businesses to promote their products or services, as well as for individuals to earn a commission by promoting those products or services to their own audience. However, the success of affiliate marketing depends on a...
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