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Embedded commerce refers to the integration of e-commerce capabilities into websites or mobile applications, allowing customers to make purchases directly from the platform without being redirected to an external website. This type of commerce has become increasingly...

As the world moves away from cookies, the advertising industry is also evolving. The shift towards more privacy-centric advertising models presents new opportunities for affiliates to deliver better and more personalized experiences for consumers. Contextual...

The global affiliate marketing platform market has seen significant growth in recent years, driven by advancements in technology and the increasing popularity of this type of advertising. With this growth, a number of technology trends and regulatory frameworks have...

An affiliate niche refers to a specific area of interest or topic that affiliate marketers focus on to promote and sell products or services to their target audience. While it may seem simple, selecting the right affiliate niche is key to the success of your affiliate...

Affiliate marketing is a digital marketing strategy that involves promoting a product or service through an affiliate network and earning a commission for every sale made. While it is an effective and cost-efficient way to drive sales, there are several legal and...

There are two main types of app tracking methods: server-to-server (S2S) and client-side (device-based). Server-to-Server (S2S) tracking involves sending data directly from the advertiser's server to the affiliate network's server, bypassing the user's device. This...

As an experienced affiliate marketer, you know that the success of your affiliate marketing campaigns can often be boiled down to one simple concept: optimization. From choosing the right products to promote to crafting compelling ad copy, everything you do should be...

Affiliate marketing is a performance-based marketing strategy where businesses offer commissions to affiliates for promoting their products and services. However, for those new to affiliate marketing, the terms used in the industry can be confusing. In this blog post,...

In recent years, the influencer and affiliate marketing industries have exploded in popularity as brands look for new and creative ways to reach their target audiences. In this blog post, we will examine some of the key trends that are shaping these industries and the...