Blogs

Affiliate fraud occurs when an affiliate misrepresents a product or service to drive sales or artificially inflates the number of sales or clicks to receive a commission. This can be a serious problem for merchants and can harm the reputation of the affiliate...

While affiliate marketing is a valuable tool for advertisers, it also comes with its fair share of scams. Scammers can take advantage of the commission-based model to make quick profits without providing any value to the advertiser. Here are some common affiliate...

Affiliate marketing has become a popular way for businesses to reach customers and generate sales through partnerships with affiliates who promote their products. While the vast majority of affiliate marketers operate with integrity and honesty, there is a dark side...

Embedded commerce refers to the integration of e-commerce capabilities into websites or mobile applications, allowing customers to make purchases directly from the platform without being redirected to an external website. This type of commerce has become increasingly...

As the world moves away from cookies, the advertising industry is also evolving. The shift towards more privacy-centric advertising models presents new opportunities for affiliates to deliver better and more personalized experiences for consumers. Contextual...

The global affiliate marketing platform market has seen significant growth in recent years, driven by advancements in technology and the increasing popularity of this type of advertising. With this growth, a number of technology trends and regulatory frameworks have...

An affiliate niche refers to a specific area of interest or topic that affiliate marketers focus on to promote and sell products or services to their target audience. While it may seem simple, selecting the right affiliate niche is key to the success of your affiliate...

Affiliate marketing is a digital marketing strategy that involves promoting a product or service through an affiliate network and earning a commission for every sale made. While it is an effective and cost-efficient way to drive sales, there are several legal and...

There are two main types of app tracking methods: server-to-server (S2S) and client-side (device-based). Server-to-Server (S2S) tracking involves sending data directly from the advertiser's server to the affiliate network's server, bypassing the user's device. This...

As an experienced affiliate marketer, you know that the success of your affiliate marketing campaigns can often be boiled down to one simple concept: optimization. From choosing the right products to promote to crafting compelling ad copy, everything you do should be...