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The Shift Away from Cookies: Opportunities for Affiliates in Privacy-Centric Advertising
As the world moves away from cookies, the advertising industry is also evolving. The shift towards more privacy-centric advertising models presents new opportunities for affiliates to deliver better and more personalized experiences for consumers. Contextual...
Technology Trends and Regulatory Landscape of the Global Affiliate Marketing Platform Market
The global affiliate marketing platform market has seen significant growth in recent years, driven by advancements in technology and the increasing popularity of this type of advertising. With this growth, a number of technology trends and regulatory frameworks have...
5 Key Considerations for Selecting the Right Affiliate Niche for Your Brand
An affiliate niche refers to a specific area of interest or topic that affiliate marketers focus on to promote and sell products or services to their target audience. While it may seem simple, selecting the right affiliate niche is key to the success of your affiliate...
Navigating the Legal and Ethical Landscape of Affiliate Marketing
Affiliate marketing is a digital marketing strategy that involves promoting a product or service through an affiliate network and earning a commission for every sale made. While it is an effective and cost-efficient way to drive sales, there are several legal and...
Affiliate Marketing & Fraud Prevention: The Importance of Secure App Tracking
There are two main types of app tracking methods: server-to-server (S2S) and client-side (device-based). Server-to-Server (S2S) tracking involves sending data directly from the advertiser's server to the affiliate network's server, bypassing the user's device. This...
5 Proven Strategies for Optimizing Your Affiliate Links
As an experienced affiliate marketer, you know that the success of your affiliate marketing campaigns can often be boiled down to one simple concept: optimization. From choosing the right products to promote to crafting compelling ad copy, everything you do should be...
Common Affiliate Marketing Terms and Definitions
Affiliate marketing is a performance-based marketing strategy where businesses offer commissions to affiliates for promoting their products and services. However, for those new to affiliate marketing, the terms used in the industry can be confusing. In this blog post,...
Influencer and Affiliate Marketing: The Latest Trends and Best Practices
In recent years, the influencer and affiliate marketing industries have exploded in popularity as brands look for new and creative ways to reach their target audiences. In this blog post, we will examine some of the key trends that are shaping these industries and the...
Fake Clicks and Bad Traffic: What to Look For
In the online advertising world, click fraud and bad traffic can have a major impact on the success of a digital marketing campaign. To ensure that your ad budget is being spent effectively, it's crucial to detect and reject fake clicks and bad traffic. This not only...
The Growing Threat of Click Fraud in Affiliate Marketing and its Effects
The world of affiliate marketing has experienced a major transformation in recent years, with the advent of digital advertising and the growth of e-commerce. However, this growth has also come with a new threat: click fraud. Click fraud refers to the practice of...
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