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Combating the Rising Threat of App Install Fraud in Affiliate Marketing
The rise of mobile devices and the increasing popularity of mobile apps has created a vast and lucrative market for affiliate marketers. However, this success has also attracted a new type of threat to the industry – app install fraud. App install fraud refers to the...
Protecting Your Affiliate Marketing Campaigns from Ad Fraud: Strategies for Advertisers
Affiliate marketing is a cost-effective and results-driven approach to marketing, but it's not without its challenges. One of the biggest challenges is ad fraud, which can undermine the success of your affiliate marketing efforts. Ad fraud is when a third party...
Maximizing Affiliate Marketing Success while Preventing Ad Fraud
Affiliate marketing is an effective way for advertisers to reach new customers and increase sales. However, with the increasing popularity of affiliate marketing, the threat of ad fraud has become a major concern for advertisers. Ad fraud refers to the practice of...
Ad Fraud Solutions for Affiliate Marketing Managers: Achieving Partnership Goals
As an affiliate marketing manager, you are tasked with finding and maintaining partnerships with other brands or individuals to promote your product and drive sales. This can be challenging, as ad fraud is a growing issue in the digital advertising industry. Ad fraud...
Lead Fraud in Affiliate Marketing: The Costly Consequence of CPL Manipulation
Lead fraud is a growing issue in the world of affiliate marketing, costing companies billions of dollars in lost revenue each year. The cost-per-lead (CPL) advertising model, which is commonly used in lead generation, is particularly vulnerable to manipulation by...
Fighting Against App Install Fraud in Gaming Affiliate Marketing
App Install Fraud (also known as cost-per-install fraud) is a growing concern in the world of affiliate marketing. This type of fraud is when fraudulent app installs are purchased in order to manipulate app store rankings and increase app visibility. It's a major...
The Impact of Acquisition Fraud in Affiliate Marketing: Protecting Your Business and Reputation
Acquisition fraud in affiliate marketing has become a growing concern for many businesses in the industry. It involves fraudulent sales made through the use of stolen credit card numbers. This type of fraud can result in major losses for both the brand and the...
Chargebacks in Performance Marketing Fraud
Performance marketing is an advertising model that rewards marketers for achieving specific performance-based goals such as a sale, lead, or click. However, this model is susceptible to fraud, where advertisers or affiliates make fraudulent claims for...
Ad Fraud 101: IP Masking vs Botnets
IP masking and botnets are two methods that are commonly used in ad fraud. While the end result is the same, fraudulent clicks that waste marketers' money, they are two distinct ad fraud methods that need to be combated separately. IP Masking IP masking refers to the...
Click Ad Fraud: What Is It & How To Stop It?
Click fraud is a widespread issue in digital advertising, with estimates suggesting it costs advertisers billions of dollars annually. For almost as long as there have been pay-per-clicks (PPC), there has been click fraud, costing every business's marketing budget...