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In the world of digital advertising, hit inflation and hit shaving are two common practices that can skew the data used to measure the effectiveness of ad campaigns. Both practices can result in inaccurate metrics and harm the bottom line for advertisers. Hit...

Ad injection and ad stacking are two common methods used in ad fraud, where fraudulent actors manipulate online advertising to make money through deceitful means. Ad injection is the process of adding unwanted or unauthorized ads to a website without the knowledge or...

Pixel stuffing and cookie stuffing are two techniques used in digital advertising that are designed to increase the revenue generated by an ad campaign. While these two methods may seem similar, they are actually quite different. In this blog post, we will take a...

Have you ever wondered how ad fraudsters can evade detection and carry out their schemes? One way they can do this is through residential proxies and IP (Internet Protocol) masking. A residential proxy is a type of proxy server that uses a real IP address from a...

The utilization of proxies has become increasingly prevalent in online activity. Proxies function as intermediaries between a user's device and the internet and can be used for several reasons, including hiding a user' s true location and increasing privacy and...

Fraudulent activity in the digital advertising industry is a constant concern for marketers and advertisers. One type of fraud that is becoming increasingly prevalent is the use of geo mismatches, which can indicate that the location of the user does not match the...

A user agent is any software application that facilitates an interaction between a user and a network service, such as the Internet. The software acts as an "agent" on behalf of the user to request access, retrieve data, and render it from a connected server. The most...

Ad fraud is a major concern for digital marketers as it can drain advertising budgets and skew data analytics. However, there are several techniques and tips that can be used to detect and prevent ad fraud without the need for expensive tools or software. Use a...

As the digital advertising industry continues to grow, so does the threat of ad fraud. Ad fraud refers to any malicious activity that artificially inflates ad impressions, clicks, or conversions to generate revenue for the fraudster. This not only results in financial...

Advertising on digital platforms can be a great way to reach a large and engaged audience, but it can also be costly. One of the biggest expenses for advertisers is the "ad tech tax," which refers to the fees and charges that are added to the cost of advertising due...