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Protecting Your ROI: How to Avoid Ad Fraud and Bot Traffic in a Cost-Cutting Economy
In the current economic climate, many companies are looking for ways to cut costs to stay competitive. One area that is often targeted for cost-cutting measures is advertising. However, advertisers should be careful not to cut corners when it comes to ad fraud, bot...
Leveling the Playing Field: How Small and Medium-Sized Businesses Can Compete with Large Brands in Digital Advertising with Free Solutions for Ad Fraud, Viewability, and Brand Safety
In today's digital landscape, ad fraud, viewability, and brand safety are major concerns for brands of all sizes. However, it's not a secret that large brands have a big competitive advantage over small brands due to their advertising budgets. This can make it...
Combatting Fraudulent Traffic: How Blocking Bots and Reporting Separately Can Improve Ad Campaigns and Attract More Affiliates
In the digital advertising industry, one of the biggest challenges is dealing with fraudulent traffic. Unfortunately, bots are often used to generate fake clicks and views, which can skew campaign metrics and make it difficult for advertisers to accurately measure the...
Como utilizar una lista de bloqueo de IP de bots
Una parte de administrar un sitio web o una aplicación es manejar el tráfico de bots y utilizar herramientas para mantener a los bots maliciosos alejados, como una lista de bloqueo de IP. ¿Pero, qué significa eso y cómo se utiliza de manera efectiva? El tráfico de...
Wie verwendet man eine Bot IP Blockliste
Ein Teil des Betriebs einer Website oder einer App ist die Verwaltung von Bot-Verkehr und die Verwendung von Werkzeugen, um bösartige Bots abzuwehren, wie einer IP-Blockliste. Aber was bedeutet das und wie verwendet man sie effektiv? Bot-Verkehr ist Verkehr, der von...
Mobile Ad Fraud by Country
Initial results for Q4, 2022 reveal mobile programmatic ad fraud by country, as measured by Fraudlogix. The percentage of mobile ad fraud impressions is listed next to each country below: USA 31%, Brazil 15%, Mexico 18%, Japan 36%, Colombia 25%, Vietnam 24%, Peru 32%,...
Lowest % Ad Fraud by ISP
Internet service providers with the lowest percentage of bot and ad fraud traffic in Q2, 2022: Jio, Lg Powercomm, SK Broadband, T-mobile USA, and AT&T U-verse. Fraudlogix is a cybersecurity company building bot and ad fraud solutions since 2010. We prevent bots in...
Hourly Bot Activity
In Q2 2022, the most active time of day for bots was 1 through 2 p.m. globally in Eastern Standard Time. The least active hours were 9 and 10 p.m. EST. Fraudlogix is a cybersecurity company building bot and ad fraud solutions since 2010. We prevent bots in all...
This Tool is Helping DTC Companies Find and Recruit Affiliates
If you are looking to recruit affiliates and affiliate marketers and expand your affiliate program for your DTC company, look no further. PublisherFinders may just have exactly what you are looking for. You may be able to go out and find a team of content creators,...
CTV Ad Fraud %
Fraudlogix categorized 17% of CTV impressions as extreme risk in Q1, 2022. Risk level is based on a higher ratio of suspicious traffic when compared to ‘real’ traffic. Fraudlogix is a cybersecurity company building bot and ad fraud solutions since 2010. We prevent...
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