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BOTS: The Problem with Digital Advertising – and How To Solve It
One of the biggest problems with many digital marketing efforts is that they're out of sync with the intended goals. Perhaps, the statistics you built your digital advertising strategy upon were misleading or outdated, but somehow and somewhere, your goals didn't...
Top Site for Users Without Ad Blocker
EBAY.COM has the lowest percentage of users with ad blocker based on our monitoring of the programmatic advertising ecosystem during Q1, 2022. Fraudlogix is a cybersecurity company building bot and ad fraud solutions since 2010. We prevent bots in all environments,...
Top Site for Viewable Ads
MSN.COM has the highest percentage of viewable ad impressions based on our monitoring of the programmatic advertising ecosystem during Q1, 2022. Fraudlogix's definition of a viewable ad impression is based on Media Rating Council (MRC) viewability guidelines....
Top 10 Programmatic Platforms by Traffic Quality
Fraudlogix presents the top programmatic platforms by traffic quality in Q1 2022. Listed below are the top 10 in no particular order. Yahoo PubMatic Magnite Smaato Sharethrough OpenX Xandr Sovrn AcuityAds Index Exchange Each quarter, Fraudlogix provides research...
3 Ways To Combat Ad Fraud on Your Platform
Advertising, these days, is about more than just reaching the right audience – preventing ad fraud is a necessary precaution that should be part of any ad campaign. That’s because ad fraud is a booming business in itself. Opportunistic marketers may resort to...
Why We Embraced Bot Vendor Data as a Differentiator in Our Platform
Having accurate data on who is visiting your website is crucial for owning a website. It will help give you a better idea of your actual numbers, allowing you to better market and campaign towards those viewing your content. A huge part of having that accurate data is...
Ad Impressions by Device Type
Mobile ad impressions continue to have the highest total traffic with 57.2% in Q2, 2022 -- an over 8.3 percentage point drop from Q1. Fraudlogix is a cybersecurity company building bot and ad fraud solutions since 2010. We prevent bots in all environments, including...
Ad Fraud % by Day of Week
Bots are most active on weekdays according to new research from Fraudlogix, a trusted leader in digital ad fraud detection for over a decade. Data from this report includes over 42 billion ad impressions across all device types. Each quarter, Fraudlogix provides...
Global Ad Fraud %
Bots and ad fraud made up 17% of global ad impressions in Q2, 2022. An increase of 1.1 percentage points over Q1. Fraudlogix is a cybersecurity company building bot and ad fraud solutions since 2010. We prevent bots in all environments, including CTV, In-App, mobile,...
Ad Fraud on WiFi Connected Devices
Bots and ad fraud made up 12% of ad impressions on wi-fi connected devices in Q2, 2022. A decrease of 3.1 percentage points over Q1. Fraudlogix is a cybersecurity company building bot and ad fraud solutions since 2010. We prevent bots in all environments, including...
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