IP Scores & Fraud Prevention
Free IP lookup API to uncover fraud, bots, and high risk users.
Why & How IP Risk Scores Matter
An IP risk score measures an IP address’s trustworthiness based on its historical behavior and activity. Also referred to as an IP reputation score, IP quality score, or simply IP score, this score helps assess the likelihood of an IP address engaging in malicious activities such as spamming, fraud, or bot-driven attacks.
Table Of Contents:
- What is an IP Score?
- IP Fraud Score Factors
- Risk Score Accuracy
- How To Check IP Risk Scores
- How To Use IP Reputation
- Fraudlogix Sensor Network
How IP Quality Scores Are Calculated
There are several factors that go into an IP quality score…
How To Use IP Risk Scoring
Applications for IP reputation analysis cover a wide array…
IP Fraud Score Accuracy Explained
An IP fraud score is only useful if it’s an accurate depiction…
How To Improve (Or Destroy) Your IP Reputation
IP reputation isn’t earned in a…
Understanding the reputation of an IP address is crucial for understanding the quality of traffic. Whether you’re running an e-commerce site, managing an ad campaign, or sending transactional emails. This guide dives into the fundamentals of IP reputation scores, why they matter, and how to manage them effectively.
IP Fraud Score Factors
What makes one IP address riskier than another? It’s not a simple answer and you may get differing opinions. A comprehensive approach to analyzing an IP address is needed to determine its quality. A granular look at the following factors helps to determine an IP risk score:
- Abuse Reports — Past reports of spamming, hacking, or fraudulent activity.
- IP Blocklist Status — Check for presence of an IP on reputable IP block lists
- Historical IP Behavior — Analyze and compare activities associated with an IP address
- Geography — Evaluate whether the IP is in a high- or low-risk location
- Associated Devices — Examine the number and diversity of devices connected to an IP
- Network Reputation — Asses an IP address’s network reputation, based on its hosting provider and surrounding IP ranges
- High-Risk Connections — Investigate use of proxies, VPNs or TOR networks
- IP Type — Discover whether the IP belongs to a residential network, data center or hosting provider
- Recent Behavior Patterns — Determine frequency of suspicious activities, such as repeated failed logins or automated browsing
Score Accuracy Factors
IP Database Size
Active IP Reputation Data Collection
- Ad-tech platform partnerships — Working with the world’s largest ad-tech platforms to document risky IP behavior
- Honeypot traps — Placing code on websites that only fraudsters will see and react to, identifying those IPs as risky
- Client partnerships — Identifying bad IP addresses and sharing across the platform
- Device monitoring — Analyzing data on what devices use IP addresses and what that implies about the risk
Data Refresh Rates
How to Check IP Reputation Scores
- IP reputation score
- Recent suspicious activity
- Block list status
- Associated risk factors (e.g., proxy or VPN use)
How To Use IP Scoring
- Marketers / Ad Performance — Ensures ad impressions and clicks are generated by legitimate users, maximizing ROI and reducing wasted spend on fraudulent activity
- Retailers / Fraud Prevention — Allows businesses to flag or block potentially fraudulent transactions, safeguarding financial systems and preventing chargebacks
- Platforms / User Experience — Assists in preventing bad actors from accessing your platform, maintaining a secure and seamless experience for legitimate users
- IT Professionals / Network Monitoring — Continuously monitors data for greater insight to platform administrators
Fraudlogix Sensor Network For IP Safety
- Largest database of IP reputation and historical data
- Partnerships with the largest ad-tech platforms
- Over 300 million active IP risk honeypot traps
- Over 1.2 billion devices monitored
- IP reputation data collected in real-time
- IP risk database refreshed hourly
Empower Your Network With IP Risk Scoring
When you check the reputation of IPs that interact with your platforms, you can protect your operations, reduce risks, and preserve your brand’s credibility. Monitor your users’ IPs to prevent disruptions and enhance your own digital properties’ trustworthiness.